Monday, February 2, 2009

INTRODUCTION - THE BRASS HAT GROUP

Our Mission at the Brass Hat Group is that of a multi-national, media and entertainment group focused on helping companies, products, brands and individuals find their place in this world and achieve their dreams through a comprehensive and tailored communications and marketing plan for each entity we deal with.

We will provide you a high level of sophistication and consultation that works with you and not in control of you in finding a solution to your media, entertainment and management needs. We want you to win, and not by a small margin, but in such a way that you never have to look behind your back again, because you know you have a team in the Brass Hat Group, watching it for you. We are here to riddle the phantasms of you, your target audience and everyone who comes in touch with whatever is your artistic/entertainment discipline.

"In YOU we trust," that is not a mere saying for us at the Brass Hat Group, but rather that is the essence of our dogma.

The Brass Hat Group is intent in capturing the exponentially growing marketplaces of media and all its various outlets in promoting, managing you and your group, company, brand or on and for yourself on a more personal individual level. We deal with groups/organizations and people of all makes and sizes.

We take the time to treat each project, each client, each review, anything we either privately as part of our personal passions or under the fold of a hired campaign. Mostly we do it for the love of entertainment in all its wonderful and diverse avenues.

We believe in a genre-less world where the lines become less divided and media and world wide web and individuals and Fortune 500 companies alike can have a say and a place to be heard anywhere and everywhere as the
sun never sets (link) on The Brass Hat Group.

We focus on entertainment and all things that fall under that fold such as music, art, fashion, modeling, photography, actors/actresses, fiction/non-fiction. We want to make sure encompass all types of artistic and creative work that falls under the fold of entertainment reaching out through media related, media generating topics that can be relayed to all 'Designated Market Areas' (DMA) in North America and similar type domains worldwide.
We at the Brass Hat Group are going to target the digital and interactive worlds of Virtual World Gaming (Second Life), Advertising,Channel Marketing, Blogs, Social Networking, Viral Marketing, Customer Relationship Management (CRM) and Traditional TV, Film and Print Media and Media Outlets.

We want to leverage our contacts and networks into linking and connecting both ourselves, are partner organizations and all other parties with similar interests in a collaboration effort for ourselves and mostly for you, the reader, the fan, the client, reason we exist or as our french pals might say our 'Raison d'ĂȘtre'.

With our extensive and constantly growing contact list, we feel we are the ideal meeting point for both outreach and promotion on behalf of other, be it companies, products, brands or individuals. It is only through years of hard work, that the Brass Hat Group and it's staff and collaborators have done everything from music reviews, promoting, movie coverage, writing, publishing, disc jockeying, modeling, acting, art showings, producing, product launching, consulting, innovating and finding new and existing talent to carry the message of artistic talents both through in-house methodology and externally approached mergers.

We are completely confident that at the Brass Hat Group we can achieve our ethos of guiding and creating new areas of growth in entertainment and related fields. We will rely on the fairly new media market playgrounds of virtual media outreach (i.e., Second Life) including their product innovation, games, music, arts and more in conjunction with our comprehensive growth modality mentioned above to reach out to the masses no matter who you are. The Brass Hat Group is a registered solution provider under the guise of The Linden Lab Solution Provider Programs team (http://lindenlab.com/pressroom/general/factsheets).

Contact brasshatgroup@gmail.com or ross@brasshatgroup.com to speak to me directly.

If you feel that you are a company, groups, product, brand or individual seeking management, media, promotions, public relations on local, state, national and/or international levels and feel the need for a cogent marketing/advertising/communications optimization; or any variation of the needs listed above The Brass Hat Group is for you. We do not say we can help you, that is smoke blowing and I personally have great disdain for words without actions. We say
, "We WILL help you."

Period.


That is our motto, ethos, mission statement -everything outreach and revenue producing. It is broken down into that simple sentence.

"We WILL help you."

The rest is up to you.


Your dreams, your goals, are the reason for our existence.

I personally am here to work night and day and day and night.

Ask fellow co-workers, clients, ask for copies of my portfolio and the talent I have pursued, excelled, increased revenue and innovations for clients of all sizes, shapes, and goal-sets.

I have done so in a way that few others can.

Many people have web sites.

Many people know music.

Some know fashion or entertainment.

Some have even been models or actors.

I believe firmly that proof is in actions and those rhapsodical crafted verses so often spoon fed from one media format to another, stating we will do this or I have been in that is meaningless if your goals are not met.

As for me, below is a look at some of my 'actions', that hopefully will give you better insight into who I am and what the Brass Hat Group consists of at least in part as we have also have our share of, actors, models, talent agents, producers, artists and musicians all on staff in varying roles and capacities.


  • I have worked for a US Senator, I have worked on winning Presidential campaigns, public affairs experience that simply few if any others in this industry have.
  • I have done script and spec coverage, treatment coverage, media planning for Outlaw Productions, makers of “Training Day”, “Mindhunters”, which I worked on directly and “National Security”.
  • I have done script and spec coverage, attended events, promotions, media work, collaboration meetings and script purchasing discussions for Emmett/Furla who is now partnered with 50 Cent and has made Al Pacino last 3 films and a couple of Robert DeNiro, with movies like Red Sonja in the works where Rose McGowan is going to be the lead in this female action comic book superstar and there is talk that Robert Rodriguez will handle the directing of this film. There is all this and much, much more.
  • I have worked for Dolores Robinson/Ward Entertainment in L.A. at 9250 Wilshire Blvd. Ste. 220, Beverly Hills, CA 90212-3344, where we managed actors such as Patrick Warburton, Dominic Monaghan, Levar Burton, Wesley Snipes, Martin Sheen, Rosie Perez, Emilio Esteves, Randy Quaid, Powers Booth, Pierce Brosnan, Linda Fiorentino, Kadeem Hardison, Harry Hamlin and her own daughter, Holly Robinson Peete and others…
  • I have worked for ICM, Intermedia and William Morris doing spec and treatment (screenplay) coverage for them and Senior Level Talent Agents as those companies.
  • I have worked for the one of the largest Public Relations firm Burson Marsteller and a of their few the sister companies (Cohn & Wolfe) on national projects such as the US Census and it's multi-billion dollar campaign. Three Super Bowl advertisements, HBO, and many other clients. And have partnered with Ogilvy PR and NEO@Ogilvy who is full service digital and direct media company, with specialty on seach/display and other analytic services for clients such as IBM, American Express, Cisco, SAP, Allstate and Yahoo!
  • I have most recently been working with RMG Connect a top 10 digital & interactive company who focuses on developing solutions both online and offline in direct marketing, interactive marketing, advertising and sales promotion. My job as a head Account Supervisor gave me control and insight in how and when to get things done.
What does this all mean, I mean what can I expect from the Brass Hat Group? The following bullet points are a list of just some of the technical terms and advantages you have with The Brass Hat Group, helping you achieve your goals, especially in this tired and worn out economy. We will give you retention of customers, gain new outreach across many Designed Market Areas (DMA) - nationally and internationally (thanks in part to the global outreach of web resources and of course work with you on increasing revenue. We understand that at the end of the day all the talk and hype and enthusiasm in the world will not increase your revenue and we at the Brass Hat Group, want nothing more than to make sure you not only continue your revenue stream, but have recognizable revenue growth! Below is a look at what we can offer you, in part along with what has been mentioned above and other ways to optimize your case specific needs, goals and objectives, for YOU and not some cookie cutter methodology.
  • Strategy - Customer relationship management consulting
  • Direct Marketing - acquisition, cross-sell, up-selling, telemarketing, response advertising, niche marketing, loyalty marketing
  • Digital marketing - website, extranet, intranet, e-CRM, advertising, email, viral, multimedia
  • Data & Analytic - data generation, data management, segmentation & profiling, modeling, targeting, list broking
  • Promotions - brand, trade, retail, point of sale
You wouldn't have a person who saw a TV show about hospitals, went to a social gathering where there were some of the leading neurologists in the world taking that insight and then go ahead and say "Ok now I will be performing the operation on your temporal lobe today."

Like they say on TV, just because you stayed at a Holiday Inn.




The same can be said of your career.

You wouldn't want someone who has been to a party where 50 Cent was supposedly in the room. A person who has seen a few episodes of Entourage.

Someone that has been to a lot of music concerts and kept a journal that he might have shown his girlfriend on occasion handling the media, public relations, marketing, networking, reviews and setting up proper PR initiatives. You wouldn't want anyone who has never been involved in the industry using the methods seen above regarding advertising, social and viral marketing on your behalf if you are a musician, a model, an actor/actress, a company, a product manager or anything of similar ilk.


It is because of this experience - me, Ross J. Feingold, the head of the Brass Hat Group, and my superior knowledge and skill-set in the field of public relations, advertising, public affairs, event planning and entertainment compared to those who merely blog or write on their hobby.

To me this is not a hobby, this is a passion, a job, a start of something new where cutting edge formats meet old school proven track records of success. If you want someone who is going to take your name and throw it out there like fish bait hoping something is swimming in that part of of the ocean then we are not for you. But if you want a group that will analyze analytic data, econometric modeling, targeted focus groups and create a tailored communications plan for you whatever the objective might be then WE ARE FOR YOU.

To believe in something is a powerful thing, but to have the courage to pursue those dreams is what we at the Brass Hat Group plan in helping you achieve.
~ RJF (CEO - B.H.G., Inc.)


"All of our dreams can come true if we have the courage to pursue them" - W. Disney

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